Products control the behaviour of your Bolt device. You can configure a product to be of certain types. It is also possible to link multiple Bolt devices to a single product but a single Bolt device cannot have multiple products linked to it.
More explanation on the types of products can be found here.
To create a new product, click on the Products tab on your Cloud Dashboard
If you are creating your first product, you can click on the "Build" button as shown below.
If you already have created a product and want to create more, you can click on the "Add Product" button next to your product list.
Configure the product in the popup as per your liking.